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SEO, or search engine optimization, is important because it can help improve your site performance based on search engine standards and attract more visitors. There are many important factors in SEO, one of the most important of which is the words you use in your content or text. Irwebsaz Digital Marketing Agency, which carries out activities in site design, content strategy determination and content production, for more help, call now and use the guidance of our experienced consultants.
For more visits, you must have the right content strategy, optimized website and good content so that you can bring more visits to the site.
After you have good content, you should encourage users to buy using different tricks in the content or pages.
After each change, the experts analysis the behavior of users, the amount of visits and all the events on your site and try to be better than the day before.
The better you are, the more they trust you. Always be more than the customer’s expectations, this way they will remember you and be your constant customer
Where should you be displayed in order to be seen more? It’s true that the first page of Google, Bing, etc. results is in the words that users search and are trending. In this way, you target many customers.
Social networks currently play a colorful role in business. For this reason, optimizing social networks is very important for a business.
You should be more active in the social network than before! Social networks such as Instagram, Twitter, TikTok, etc. can bring you a lot of traffic and users depending on your needs.
Search engines care a lot about user experience and site loading speed and analyze these factors carefully, so for better experience and fastest ever count on our experts.
More than 90% of people’s online experiences begin with a simple online search through search engines like Google, and they use it for research, shopping, and entertainment.
When people are looking for products or services, they tend to go with whoever has the highest ranking. With SEO, you can rank on a search engine’s (like Google) results page for your most relevant keywords, thereby reaching a large number of potential buyers or consumers. Optimize your website with on-page (One-Page Seo) and off-page (Off-Page Seo) optimization.
Our team will help your business to get more organic click and after that more phone call and, request quote and more shipping. To provide your business best result, we also offer to use our Web Design and Development and Social Media Management Services
Internal SEO includes choosing the right keywords and providing meta descriptions for your content; While off-page SEO includes external linking techniques and backlink creation, website technical optimization and more. Together, internal and external SEO create signals that Google can use to rank your site. There is even a subcategory called local SEO that focuses on marketing small businesses to their local communities. SEO helps marketers get high-quality website traffic and high conversion potential by optimizing their online content.
The biggest drawback to SEO is that its results are long-term; This may be a bit time-consuming for some business owners; Especially the algorithms that search engines like Google use to rank content are always updated. However, with SEO, you will have more longevity to be seen in the primary results.
Of course, the first issue is to have an attractive topic for the audience and a great content. But why is it that sometimes you produce a very wonderful and interesting blog post, but not many readers come to it? Where exactly is the problem?
It’s simple: you need to make it easy for your audience to find your content in search engines. Therefore, you should follow the standard principles of internal SEO for an article and thereby help search engines to more easily determine the topic of your article and give a better rank to your article.
On Page SEO or internal optimization is one of the site optimization methods for search engines. As you know, many factors are involved in SEO and site optimization, and one of these factors is site optimization.
Internal SEO (On Page Seo) is site optimization for search engines that is done inside your own site; If your site is optimized with internal SEO principles, search engines will easily find and read your site, understand its content and, if it has the necessary standards, recognize it as a useful site for users.
Now that you are both optimized for Google and useful for the user, it is your right to have high Google rankings. Do not hurry; At the moment, we were revealing the end of the story to you, but the beginning of the story is still the beginning of optimization with internal SEO.
We pay attention to the details, our SEO team examines your website word by word and optimizes all the problems first for user convenience and then for search engines so that you can get a good ranking in Google.
This tag basically describes the content of your website. So it should convey enough information to your readers as well as search engines. The length of this tag is also limited, which depends on search engines, Google recommends about 160 characters for meta descriptions. As shown on the search results page, it helps you stand out from the crowd. Meta description is a prominent factor in determining your click through rate.
The most important SEO metatags:
There is a lot of content about the importance of meta tags in SEO and these tags play an important role in getting a good ranking in Google results. Today, all programmers use tags in site code, and all content management systems support these tags by default. Meta tags are not visible to the user and only search engines can see them and recognize different parts of the site through these codes. Tags such as the title, which is used for the title section of the site’s content, shows the search engines what the title of the text is, and in addition to the title tag, the description tag should be used, which is used for the description of the text. Finally, when a user searches on Google, we see in the list of results sites whose titles and descriptions of their pages are read based on these tags and displayed to the user. So, the main part of using these tags is related to the design stage of the project site, and after that, the user must enter the appropriate title and description according to the content when entering the information. If the user does not enter the description section, Google will display part of the text as a description on the results page. The section related to the title tag cannot be left blank and must be completed, but the description section can be left blank and it is not necessary to fill it in, but it is better in this section to have a short explanation suitable for the text, which explains the purpose and topic of the text well. to be used. Meta tags are very important because the first thing a user sees on the results page is using these tags.
URLs, apart from the discussion of attractiveness for people, must also be designed in a suitable way for search engines. In other words, be attractive to search engines.
URL is the Internet identity for all content on a site, because users see your URL at first glance and have the first impression of your URL. If a URL misleads search engines, search engines may not be able to access your site’s content.
Therefore, creating a URL without proper knowledge and architecture will cause many problems in search engines for your website.
Choosing a suitable URL that contains keywords related to the content of your page will not only increase your ranking, but will definitely attract users to your website.
For many years, SEO experts recommend putting keywords related to the content of the site in the URLs, because as you know, the first point of influence of the site in the mind of your audience is the URL of your site.
But what are the characteristics of a good URL?
Proper URLs have a relatively good impact on your site’s ranking.
Proper URLs represent the content of your site.
Having appropriate and relevant keywords in the URL will help to get better ranking in search engines.
But the points that you should follow in choosing the url name from the SEO point of view:
Simple and readable structure
The structure of the word selection for the URL address name should be simple, readable and even monosyllabic if possible.
Like right: www.example.com/SEO-advice-for-beginners
Incorrect form: www.example.com/index.php?id_sezione=360&sid=4j3898enno0223bns983201djis03
Use a hyphen to separate words in the URL
For example, the :
SEO includes techniques and processes that are used to optimize the site and increase its ranking in Google so that users can find the website using search engines.
Content is the types of information that are placed on web pages.
Content optimization, which is the combination of these two terms, means any content that is produced with the aim of attracting traffic from search engines.
How to produce and optimize your content based on SEO principles, there are various methods and techniques, and many articles have been written about content optimization.
To be precise, Google has 92.19% of the market share of search engines. SEO professionals are constantly trying to match their content to the search queries that have been answered in order to optimize the content; But how has this performance changed over time?
While much could be written about this, the general consensus is that search queries have become longer, more specific, and more conversational. In many cases, some of these changes can be attributed to the rise of voice search. In many cases we see the increasing importance of content optimization through semantically related questions and keywords; So what are the best strategies when it comes to SEO? Stay with us in the rest of this article.
If you want to have optimal and appropriate content, our team can help you achieve this goal
SEO for mobile and for other devices are generally two separate categories. Search engines do not provide the same results for all devices. You may rank well on a tablet or desktop and on the other hand, you may not be seen in the search results on mobile.
And in the definition of mobile SEO, it should be said:
It includes all the activities that are done with the aim of increasing Google’s visits to the mobile version of the site. In fact, improving the user experience on the mobile version of websites is the same as Mobile SEO.
Mobile SEO includes the following techniques:
Improving the user experience (for example, increasing the speed of the site and easy access to the desired content) As we said above, the account that Google opens on smartphones is completely separate from tablets. That is, from the point of view of Google Mobile Device, it only refers to smart phones and nothing else! The content of this page is only focused on Mobile Device. We are trying to provide you with a clear path for this issue. Stay with us.
ux or user experience is one of the most important factors on the site that site designers should always pay attention to when designing. A site with a good user experience is also attractive to Google and Google cares a lot about it. The impact of UX in SEO is one of the things that you should pay attention to.
User experience (in English, UX) is the level of user satisfaction or actually the same good or bad feeling that the user has when using your site. If you want to get the best result in interacting with users, put yourself in their place! The first and most important step is to know the user. Your website should be able to identify his possible needs and cover them well.
In the past, SEO was a simple process and it was enough for websites to generate content for a target keyword. In simpler terms, many people knew the concept of internal SEO with this work, but this is the most unprofessional view of a site’s SEO. Currently, Google is trying to create a model that simulates human behavior and how they process information in order to provide better and more accurate results to users. Therefore, over time, Google’s algorithms became more complex and stronger, and they examined the behavior of users when facing the sites.
As you must have seen, even Google itself has attached special importance to user experience in providing search results to users. In the past, the only goal was to check the content of websites and provide search results in the shortest time; But over the past years, this powerful search engine has seen many changes. For example, in the search results, we see Knowledge Panels and Rich Snippet, and this shows how important user satisfaction and actually UX is to Google. For this reason, the impact of UX in SEO has multiplied several times in the past few times.
UX and SEO are closely related. Because the purpose of SEO techniques is to optimize websites for search engines and the purpose of UX techniques is to optimize websites to satisfy users. On the other hand, as it was said, search engines are trying to provide sites that can answer the needs of users and gain their satisfaction. So, in fact, the goal of both of them is to help users to get the right information and meet their needs.
We Guarantee our design will be the user friendliest of them all, Just with 3click send your request.
Page speed is the amount of time it takes to load a web page. Google has been using page speed as one of its ranking factors since 2010. In 2018, they released a new version that made speed a ranking factor for mobile rankings.
Google has shown that site speed (and therefore page speed) is one of the signals that its algorithm uses to rank pages. And research has shown that Google may specifically measure byte time as it considers page speed. Additionally, a low page speed means that search engines can crawl fewer pages using their dedicated crawl budget, which can negatively impact your site’s SEO. Page speed is also important for user experience. Pages with longer loading times naturally have higher bounce rates and average users spend less time on the page.
We have always tried to provide optimal and fast websites, and our technical team has the ability to turn your website into a high-speed machine.
Most professional business owners and content creators understand the importance of external links. External links are one of the most important ranking factors (this has been confirmed in various studies) and external links are a very strong signal of trust from other quality websites.
But where many different businesses face the problem is using internal links to transfer the value of the link to where it can have the most impact. Internal links cannot bring you the value that external links have, but they are very useful for driving traffic to pages that usually receive fewer links or that need to be boosted in the SERPs. .
According to CMI’s 2019 B2B benchmark, in fact, 81 percent of B2B businesses believe that content strategies align their teams around common goals and missions and help them identify what they need to do. What content to create.
The same goes for internal linking strategies. The better you understand how you want the value of your links to impact your business, the better you can use your internal linking structure to achieve your goals.
Internal links can be a great tool if used properly. Creating stable and transparent internal links makes it possible to:
Social networks work with two types of user accounts. (business user account and personal user account) each of these accounts have their own effect on your site. Your content should be placed in both types of user accounts, and each of them will have a different effect on the site’s SEO and popularity.
Google can well check the activity of the site in social networks. Content, images and videos are all identifiable to Google, also the amount of actual followers of the site in social networks is very important from Google’s point of view and gives the site more value for activity in social networks.
Social media optimization means sharing content in a personal user account, SMO will only be effective when the content or products in it are attractive to the user to share that content with others or in their personal account. to share
In general, users’ reaction to your content includes how much they like, how much they comment, and how much your content is shared. Facebook and Google+ have the greatest impact on these reactions, which we will explain more about in the following.
Let your voice heard, express your ideas without any hesitation if you don’t somebody will.
Yes you need SEO!
You ask why, if your business need is to be seen in Google, more sales and increase traffic, then you should work on your site’s SEO and always keep your site updated, but if your site is just to say you have a site, you should do SEO. you don’t need
We do our best, What you should be sure of is that the traffic and new users visiting your site will definitely multiply and as a result your sales will increase. But you have to be patient to reach the top of Google results.
It can change depending on the plan you choose
Our SEO contracts are for a period of 6 months and 1 year, and payments are made monthly or annually based on the terms of the contract.
Our experts can do 0 to 100. Business plan, content strategy, digital marketing, web design and development, social media and… we have everything here.